Retail Environment

Situation
The growing division of Reebok Outlet Stores needed a partner to handle the production and installation of a new store decor program nationwide.

Solution
Digital Graphics Inc. (DGI-Invisuals) worked closely with Reebok management to produce a single piece mural strip (32' x 3') for the wall space above the store fixtures in each store. Additionally, several large 4' x 6' digital prints were produced and then mounted back to back and installed to hang from the ceiling. DGI-Invisuals also provided 30" x 60" vandal proof "endcap" prints that were face-mounted to clear acrylic and installed at the end of the aisle racks. The entire project was produced and installed in 70+ stores nationwide. Ongoing refinements, new processes and materials are consistently discussed and applied as new stores are opened and old ones updated.