Large Format Digital Graphics
New England's Premier Print Provider
for Tradeshow and Event Graphics, Hardware,
Retail Graphics, Fleet Graphics, and Environmental Graphics
News and Information from DGI-Invisuals        April 2009

In This Issue
Featured Article
Employee Spotlight
See Us Around Town
Tip of the Month
Special of the Month
Product Showcase
Quick Links...
DGI-I In The News



DGI-I is proud to be part of the new Josh Beckett Cancer Treatment Room at Children's Hospital, Boston.  DGI-I printed the 3M Graphics which we then installed on the walls, cabinets and the floor. The graphics originated from the hand drawn creations of Sara Morton. 



Employee Spotlight
Cory McCarthy

Job Title:
Installation Specialist

Job Description:
As an installation specialist I install graphics indoors and outdoors.  This includes everything from wall murals, vehicle graphics, graphics on windows and even ceilings.

Best Part of My Job:
Going into the different establishments in and around Boston such as Gillette Stadium, The TD Banknorth Garden, Fenway Park and many of the local universities and hospitals.

Birthplace:
Arlington, MA

Working at DGI-Invisuals Since:
October 2004

Interests and Hobbies:
Birding, going to movies and watching Celtics games.

Favorite Music:
Guitar legends Jimi Hendrix, Jeff Beck, and Eric Clapton.

Favorite Movies:
My all time favorites are The Great Escape, Cool Hand Luke, Ground Hog Day

Favorite Food:
Lamb dinner

On Weekends You'll Find Me:
Chasing rare birds from Plum Island to Cape Cod and beyond.

Red Sox or Yankees?
Red Sox!! Best doggone team in the world!

Join Our Mailing List
Tell Us What's On Your Mind

We Really Want to Know!!
We are pleased to announce the two winners from our Tell Us What's On Your Mind drawing.  
Robert Torres and Scott Degnan are the $25.00 Dunkin Donuts Gift Card Winners!  Congratulations and thank you for your feedback.  And thank you to all the others who provided feedback.  We continually strive to be better and still welcome your feedback.
Boston Blazers Tickets

Visit Their Website

We'd like to congratulate  The Boston Blazers on a great first season.  We were pleased that so many of our clients took advantage of the complimentary tickets we offered.

Greetings!

 A colleague of mine, Bob, told me a story recently of going into a retail wine shop and looking for a specific wine.  He asked one of the sales associates where this particular wine would be.  The associate simply pointed a finger and said, "Over there."  So Bob went over and searched where the associate had pointed. Not finding any wines from that vineyard, he asked a different sales associate. This associate said," I don't know.  You'll have to ask someone else."   
His story got me thinking about DGI-I and our commitment to customer service.  We consider our level of customer service one of the factors that differentiates us from our competitors.  We're "Simply the Best."  Our Sales and Sales Support teams work closely with our Clients making sure we understand their expectations and meet or exceed them.  This starts with communication, responsiveness and working as a team.  Our in-house coordinators work hand in hand with the Account Executives, the Production Team and the Client, making sure no details are overlooked and that the projects run smoothly from file prep to shipping and/or installation.  Our Sales and Support Teams have years of industry experience and it's this knowledge and expertise that makes them so good at what they do!

Enjoy!
LZ
Direct Line: 781.565.4234
lzimmerman@dgi-invisuals.com
 
 
See Us Around Town

Introducing the VISUAL MAGNETICS ™ Graphic System - the most innovative, versatile and cost-effective solution ever for your changeable graphics needs.

Create high quality graphics that can be effortlessly changed out, keeping your image fresh and inspiring.

The revolutionary printable substrates require no frames, fasteners, or adhesives for installation.  Simply install the permanently mounted INVISilock ™ PSA magnet to the intended display surface.

Our product is environmentally responsible, made from post consumer soda bottles. 

Visual magnetics ™ can save over 30% of your overall cost of a graphic program.

Ease of shipping, ease of installing, easy on the environment and quality print products, makes this product a MUST SEE to evaluate how it can impact your graphics program.


Bare wall ready to receive the Invisilock PSA Magnet.


Installer applying the adhesive backed permanent Invisilock Magnet.


Magnet ready to receive printed graphic mural.



Finished mural easily installed on the Invisilock Magnet wall.

Click Here to View Video Demo of Visual Magnetics Material

Tip of the Month
Size Your Text Correctly
Most large-format graphics are viewed from a distance, generally from behind the wheel of a car or perhaps from a pedestrian's peripheral vision. In some cases, you don't even get three seconds to deliver the message. So if text can't be read easily, your audience won't even bother trying. Unfortunately, many designers make their graphics difficult to read by using font sizes that are too small.
This simple chart will help you size your fonts correctly:

Text Height              Optimum Viewing Distance
3 inches                   30 feet
4 inches                   40 feet
6 inches                   60 feet
9 inches                   90 feet
12 inches                 120 feet
15 inches                 150 feet
18 inches                 180 feet
24 inches                 240 feet

Also consider using high contrast colors to create a maximum impact graphic.


Product of the Month
Spring is finally here so take advantage of the warm weather with these three great outdoor products from Expand.

Expand Flag Stand 1
Expand Flag Stand XL
The Expand Media Screen 2 Outdoor 

Click here to learn more about these great products
Top Image: Expand Flag Stand
Bottom Image: Expand Media Screen 2 Outdoor
Please don't forget to check out the amazing selection of products for trade shows, exhibitions, and displays in The Exhibitors Handbook.
 After a long and cold winter, spring is finally here!  The Red Sox are back, and the Celtics and Bruins are headed to the playoffs.  In two weeks we have the Boston Marathon...Wow, what a town!  Get Out and Enjoy!
Best wishes,


Larry Zimmerman
Corporate Sales, DGI-Invisuals, LLC